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Consumers concerned about inflation but want to go further than last year: The Bharat Lab

As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends

With the festive season – Pujo /Diwali/Eid – shopping in full swing, The Bharat Lab spoke to 1,027 consumers (M=526, F=501) in the Hindi Heartland (mainly Uttar Pradesh) to gauge what’s on their shopping list this season

The sample covered the entire spectrum of Bharat consumers across age, income, and gender. The research explored purchase dispositions across domains like Gifts, Fashion, Jewellery, Automobiles, Home Décor, Travel, Entertainment etc., relative to their spending last year.



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